I found this advertisement in my Glamour magazine. It is an advertisement for Secret Clinical Sport Deodorant. The punch line in the advertisement is "Fear of Nothing". Basically what the ad is trying to say is that if you use this deodorant, you should fear nothing. Featured in this advertisement is ice skater Tanith Belbin. Using celebrities or sports figures in advertisements is a very smart way to advertise. Not only does it help sell the product because it is a familiar face, people also want to buy the product because they think it will make them look like the celebrity or play like the sports figure. Another huge give away for this product is in the upper right hand corner. It is an emblem of the US Olympic team and underneath it saying "Proud Supporter". I feel that people will also take this into account and think to themselves, "if the US Olympic team is a proud supporter, it must be a good product."
