Myth (Journal 19)

This is a "Got Milk?" advertisement with Mark McGuire. Right after this ad was released, McGuire admitted to using steroids when he broke baseball's home run record in 1998. Therefore, this ad is false advertising/ a myth because milk didn't give him muscles and strong bones...steroid did.

Advertisements & Jefkins (Journal 18)

This advertisement is for Women's Levi's Western Blue Jeans. It uses all three of Frank Jefkin's basic principles of effective advertisement writing. The advertisement keeps me very interested. It is also precise, and get to the point quickly. It has few words, yet I know exactly what they are trying to sell. For those reason, this ad works very well.

Advertisement & Color (Journal 17)

This is an advertisement for Clinque age decelerating night moisturizer. This ad uses very little color, which I feel is sometimes the best way to go. Using only a little color keeps things simple and not over bearing. I think the color helps the advertisement because it is clean and simple just like the moisturizer they are advertising.

This advertisement is for Kate Spade handbags. For the most part, this ad is colorless. It has just a "pop" of color in her tights and the purse. I feel that this color helps the advertisement because it is singling out what is trying to be advertised. The purse is very noticeable, therefore, good advertising.

Logos & Color Meaning (Journal 16)

For the Ruby Tuesday logo there really is no color harmony. They simply chose a color and put black with it. Which is very simple, yet works just as well as complimentary or contrasting or any other color scheme. I don't think it necessarily has a particular meaning other than simple.

The LG logo is similar to the Ruby Tuesday logo. LG chose a color and put it with gray. I am not really sure why they chose these colors. I do not think they have a particular meaning either, other than the fact that it is also simple.

This Bank of America logo uses contrasting colors of blue and red. I feel the reason they chose these colors is because blue and red are the colors of America, therefore they are the perfect colors for the Bank of America. It symbolizes exactly what America symbolizes...freedom.

Abstraction: Connotation & Denotation (Journal 15)

Rage

Anger

Order

Organized

Justice

Law

Evil

Villians

Peace

Meadow

God

Cross

History

World War II

Pain

Hurt

Smart

Einstein

What are todays advertisements saying? (Journal 14)

I found this advertisement in my Cosmopolitan magazine. It is an advertisement for Dawn Hand Renewal with Olay Beauty Dishwashing Liquid. According to this advertisement, this dishwashing liquid "improves the look & feel of hands in 5 minutes". Just by looking at this advertisement, I'd believe what they are claiming. By the look of the hands in the advertisement, this dishwashing liquid not only washes your dishes but also moisturizes your hands. The whole ad just looks soft and fuzzy and overall, the product is sold very well. This is another one that I would probably go out and buy because of the ad.

What are todays advertisements saying? (Journal 13)

I found this advertisement in my Glamour magazine. It is an advertisement for Secret Clinical Sport Deodorant. The punch line in the advertisement is "Fear of Nothing". Basically what the ad is trying to say is that if you use this deodorant, you should fear nothing. Featured in this advertisement is ice skater Tanith Belbin. Using celebrities or sports figures in advertisements is a very smart way to advertise. Not only does it help sell the product because it is a familiar face, people also want to buy the product because they think it will make them look like the celebrity or play like the sports figure. Another huge give away for this product is in the upper right hand corner. It is an emblem of the US Olympic team and underneath it saying "Proud Supporter". I feel that people will also take this into account and think to themselves, "if the US Olympic team is a proud supporter, it must be a good product."

What are todays advertisements saying? (Journal 12)

I found this advertisement in my Elle magazine. It is an advertisement for Biore Steam Activated Cleanser with SteamActiv beads. Skin care has always been something that is always being improved on. With this cleanser, according to the ad, it is "specially formulated to harness the pore-opening steam in your shower to banish deep-down dirt for a deeper clean." Another thing that makes this ad "worthy" is the black circle. It says that this product was on of Marie Claire's 25 best beauty products in 2010. I don't know about you but I am sold on this advertisement. You never know with products like these. Some work and most don't, but because it was voted one of 25 best beauty products of 2010, I feel like this is one product that actually does work. I am willing to go out and buy it and put it to the test.

Metaphor (Journal 10)

Driving a Range Rover is like having a lion as a pet - full of excitement.

How could I live without my combination hot dog cooker and bun warmer? (Journal 9)

Things I could not live without:

My Family

My Friends

My Car

My Vans

My Makeup

My Mac

Laffy Taffy

My IPOD

My Water Bottle

Arizona Sweet Tea

Below are all pictures of things that I think are great inventions.

Cell phones/Phone - without them, communication would be more difficult and take a lot longer.

Toaster - Who would have ever thought to make bread crunchier by toasting it?

Stairs - a very simple, yet great invention; how else would we get to higher stories?

Laptops/ Computer - they have made so many things simpler; email, photo editing/photo keeping, and making payments.

Chairs - much better/ more comfortable then sitting on the ground huh?

Dishwasher - although hand washing dishes isn't bad, it's kind of nice to have a machine that does it for you.

Stove - such an easier way to heat things up and cook them!

Microwave - even easier way of heating things up and cooking them

Television - good to hear about events going on in the world and also leisurely tv